Last week, Polaroid announced that it would be discontinuing the beloved Polaroid film. Even if it was expected, I became instantly saddened by the news. With today’s digital “take 50 keep 2” picture-taking mentality, I know fewer and fewer people who even keep photo albums because the sheer editing task is so daunting.
I will never forget when my parents brought home their Poloroid SX-70 Camera. After “say cheese” we would grab the photo from its mouth and flap it around like angry chickens with the misguided belief that this would help it develop. Then, we watched the image appear like a magic trick before our very eyes. Little did we know then that the real magic would occur decades later, when the colors would fade in a yellow green haze and offer an aesthetic aftertaste even richer than the instant gratification of seeing it develop.